GroovyTek cofounders and DU alumni Matt Munro and Alex Rodas joined Nina Sharma and Student Advisory Board member Jayne Butler to talk about creating their startup. GroovyTek empowers students to grasp personal technology in relatable, understandable terms. They use a unique, personalized problem-solving technique called the Groovy Method to cultivate working solutions. Matt’s experience with branding, marketing and business development come into play every day as GroovyTek evolves to address opportunities and challenges. Alex’s experience with all things design are utilized on a daily basis as GroovyTek develops its signature look, feel, and new product offerings.