Ideation Challenges

Ideation Challenges are innovative, interdisciplinary events featuring businesses and students at the University of Denver. During these immersive experiences, cross-disciplinary teams are exposed to design thinking and apply their learnings to real business challenges.

Arrow Electronics Ideation Challenge

In April 2016, Project X-ITE partnered with Arrow Electronics to bring the first Ideation Challenge to DU. The Arrow Electronics Ideation Challenge was an innovative interdisciplinary program between Arrow Electronics and students at the University of Denver to imagine and design next steps for Semi-Autonomous Motorcar technology (SAM). Arrow engineers designed the SAM to restore independence, control and a sense of accomplishment to a qualified disabled driver. The technology breaks down barriers and opens new physical and emotional horizons. Developing the infrared camera system was only the first step.

In this half-day immersive experience, cross-disciplinary teams were exposed to a design thinking framework and applied this thinking to the next step in the SAM car’s evolution.

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